Scholars highlight integrated development of culture and tourism

2019-09-06

On Aug.10, a symposium on the integrated development of culture and tourism was held at East China Normal University(ECNU) in Shanghai.

Wu Ruijun, dean of the Academy of Humanities and Social Sciences at ECNU, said that the important development trend of the tourism industry lies in promoting the transformation and upgrading of the tourism industrial structure and pushing ahead with the integrated development of culture and tourism at a deeper level. The integration of the two industries will combine traditional Chinese culture with history and tourism, in a bid to enable tourists to get a better understanding of the local culture. Therefore, scholars should focus on issues of consumer demand and clarify the theoretical foundation of the integrated development of culture and tourism. Scholars and experts should provide solutions to specific issues and suggestions to policy-makers through investigations, research, analyses and conclusions. From the perspective of national governance and industrial development, scholars should combine contents with entities, so as to stimulate the integrated development of culture and tourism.

Rong Yuemingdirector of the Institute of Literature at the Shanghai Academy of Social Sciencessaid thatas the tourism industry has trended toward imbalanced developmentresearchers need to analyze and clarify the characteristics of its market structure and entitiesalong with any differences in terms of regionsdegree of development and tourists' demands. We can further advance the transformation and upgrading of the tourism industry and the innovation and passing down of culture through constantly promoting theoretical studiesstrengthening statistical support for industrial developmentand introducing effective measures for the transformation and upgrading of the whole tourism industrial chain.

Qian Zhidirector of the Reform Research Department at the Development and Research Center under the Shanghai Municipal People's Governmentsaid thatin order to achieve the combining of culture and tourism at a deeper level and accomplish high-quality researchwe need to better understand such key words as systemsplatformsentitiesachievements and theories. Through investigations and studieswe can discover issuescauses and demands. On this basiswe can properly introduce social capitalimprove supporting facilitiesestablish platforms convenient for market entities step by stepand enhance cultural attractionso as to promote the integrated development of culture and tourism at a deeper and higher level.

Zeng Yuandeputy director of the Shanghai Management Office of Cultural Affairs, Reform and Development at the Publicity Department under the Shanghai Municipal People's Governmentsaid thatin the macro sensemarket entities in the course of the combining of culture and tourism include governmentsconsumers and othersextending into such areas as financelawfunding and consumption. In order to provide support Chinese culture to go globalwe need to speculate on how to coordinate the int partiesfully leverage cultural and tourism resourcesinnovate with development and create tourism brands with regional characteristics

Dai Bin, president of China Tourism Academy, said that, to achieve the integration of culture and tourism through market entities, we need to figure out the relation between culture and tourism in a new age, and we need to concentrate on the realistic restrictions facing market entities. He suggested that, in the course of research, we should not only conduct theoretical studies, but we should also practice in culture and tourism markets to produce valuable and profound investigation reports. We should also make efforts to strengthen field research and data collection, select excellent cases at home and abroad for conducting in-depth studies, and hold talks with different market entities, in a bid to promote theoretical foundations and innovative practices in terms of market entities.

Moreover, we should take into consideration talent cultivation and discipline construction in research and guide more young scholars to participate in investigations and studies to contribute to the development of the culture and tourism industry.


Source: ChineseSocialSciencesToday

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华东师范大学
East China Normal University