ECNUer’s video wins first prize at national print ad contest


At the “2019 National Public Service Print Advertisement Competition & National College Students Charity Advertisement Collections” co-hosted by thePeople's Daily and the Ministry of Education, Jin Qiu, a first-year postgraduate student from the Radio and Television Department of ECNU’s School of Communication, claimed the first prize video with her workDumplings. 

Launched in June, 2019, the contest has received 19,157 entries submitted by students from 870 universities across the country. After several rounds of review,“Dumplings”won first prize in the video category.

The short film depicts an old mother suffering from Alzheimer's disease and gradually experiencing memory loss. As the disease progresses, her memories start to slowly dissipate. Her daughter can do nothing but watch helplessly while her mother feels more confused with the elapse of time. However, even though the mother forgets her own daughter, she never forgets dumplings, her daughter’s favorite food.

Author: Li Jing

Copy editor: Joshua Mayfield

Source: School of Communication

Editor: Wicky Xu


East China Normal University