Asia Europe Business School was jointly created by East China Normal University, a Double First-Class Construction University in the world, and emlyon business school, a prestigious university in Europe, in June 2015. It is supported by Shanghai Minhang District People’s Government and Shanghai Zizhu Hi-Tech Zone (Group) Co Ltd.
Asia Europe Business School (AEBS) campus
The school implements the national innovation-driven development strategy, faces the needs of technological innovation and high-quality development to enhance national competitiveness, deeply innovates professional education, and reshapes excellent educational norms. It integrates the comprehensive advantages of multiple disciplines of East China Normal University and the business education background of emlyon business school in France, and focuses on cultivating students' innovation ability and international management ability in the global business environment.
The school now offers undergraduate programs in Business Administration (AI Business Experimental Class, Innovation and Entrepreneurship Class), Master's degree in Marketing (High-end Brand Management concentration), Master's degree in International Business (Global Management and China Studies concentration), Master's degree in Engineering Management (AI Innovation Engineering concentration), as well as joint undergraduate and master's programs in China and France and international doctoral programs. The school adopts all English teaching to strengthen the cultivation of work competence worldwide. As of April 2024, students have come from 64 countries around the world, with international students accounting for 58% of the total.
The school is committed to the development of new business knowledge and has formed an academic research team composed of outstanding talents from world-class universities. Dr. He Jiaxun, the academic team leader, is the professor (Tier-2), doctoral supervisor at East China Normal University, and a recipient of the Ministry of Education's "New Century Excellent Talent Support Program" and the Shanghai Pujiang Talent Plan. Since its establishment, the faculty has published (or received confirmation of publication of) 61 scientific research results in internationally important academic journals (SSCI) and published four papers in UTD24 journals recognized by world-class business schools. This is a breakthrough in the development history of the business and management disciplines at East China Normal University.
AEBS took the lead in establishing the master’s degree on High-end Brand Management in the world and its featured discipline Brand Strategy and Enterprise Growth has gained high reputation and influence both at home and abroad. It is the first to establish the concentration of "AI Innovation Engineering" in the master's degree of engineering management, supported by the school's characteristic discipline of "Artificial Intelligence and Innovation Science" for teaching and talent cultivation. It is also the first in China to establish the Business Administration (AI Business Experimental Class) and was approved as a national first-class undergraduate major construction site in 2021.
Based on the mainstream business & management knowledge system of the world, it cultivates sci-tech-driven business talents facing the new era of AI through cross integration with AI-technology education. Focusing on international talent cultivation, the school has established teaching and practice bases in cooperation with well-known international enterprises, and provides leading management talents with global vision, transnational working ability and social responsibility for serving the national and world market.
For more information: Asia Europe Business School (ecnu.edu.cn)
