Sun Zhenrong, Yu Zhenwei and two students launch the opening ceremony.
On May 24, the 8th annual Shanghai Student Television Festival was held at ECNU’s Minhang Campus, followed by a corresponding forum. Sun Zhenrong, Vice President of ECNU, and Yu Zhenwei, Vice Chairman of Shanghai Institute of Visual Art’s University Council, were among those who attended the opening ceremony.
A research report is released at this ceremony.
A research report investigating the popularity of TV programs and presenters was released at this ceremony, presented by ECNU’s School of Communication. After that, an interactive interview took place between outstanding TV personalities and professionals and college students. During the interview, famous presenters from CCTV, Shanghai Dragon TV, and the Shanghai Media Group shared their views with the audience on such topics as university life and the TV industry, as well as growing up and dreaming big.
Outstanding TV personalities and professionals share their views with the audience.
Experts exchange their views on the present situation and future of TV programs.
Noteworthy scholars analyze the development pattern of TV in the new media era.
Focusing the topic of “Crossing Borders, Crossing Screens: TV Carries Out Our Dreams”, Gao Yan, Deputy Director of the Phoenix Satellite Television Network, Wang Jiuping, Director of CCTV’s Movie Channel, and Song Yanli, a Post-Doctoral Fellow from the Chinese Academy of Social Sciences, exchanged their views on the present situation and future of TV programs. Wang attached great importance to resources integration, while Gao emphasized the importance of fusing innovation with passion.
Participants take a group photo at the Festival.
Towards the end of the forum, noteworthy scholars Hong Junhao, Zhang Junde, and Lu Di analyzed the development pattern of TV in the new media era, and emphasized the high demand for new talent in this industry.
As an important part of the larger Shanghai Television Festival, the Shanghai Student Television Festival has become a well-known celebration of films and TV programs among college students. The 8th Shanghai Student Television Festival was co-held by ECNU and SIVA (Shanghai Institute of Visual Art).
